Norwood Productions set for live event success with d&b audiotechnik purchase

South African production company cites quality products and support from Stage Audio Works as keys to its success story
Johannesburg, South Africa, March 2025 – Norwood Productions, a fast-growing South Africa-based production company, has recently bolstered its audio capabilities with the acquisition of premium d&b audiotechnik equipment from leading distributor Stage Audio Works. This recent investment has expanded the scope of Norwood Productions‘ involvement in the live events sector, allowing them to serve larger audiences and meet the high international standards of touring artists. Behind these recent investments is an inspirational journey and a story of growth and adaptability, backed by a strong ongoing relationship with Stage Audio Works.

“I started Norwood Productions in 2018 out of my garage with just a small PA system of two tops and two subs. Back then, I was catering largely for corporate events,” recalls Chris Norwood, Founder and Director at Norwood Productions. “We steadily built the business, adding in some visual elements such as LEDs and screens, and when COVID-19 hit in 2020, we had the foresight to recognise and act upon the impact that the pandemic would have on the business.”

Norwood Productions invested in their first Blackmagic equipment, purchased from Stage Audio Works. With this new acquisition, the team opened a studio for live broadcast and streaming, demand for which skyrocketed in response to the blackout on live events during the pandemic. At this time, Norwood Production’s product portfolio focused on lighting, staging and cameras, with no immediate need for larger-scale audio equipment.

MTN Gala Conference / King of Whip

“Once the pandemic was over and live events were starting up again, this was our motivation to go full tilt into an industry that I’ve always been passionate about,” explains Norwood. “My background as a FOH engineer and love of the rock & roll scene was another reason I’ve always wanted to push Norwood Productions in this direction.”

Whilst Norwood and the team have since built a fantastic reputation in the corporate events market, working with leading brands and companies, the recent purchase of a d&b audiotechnik V-Series PA system has put them at an advantage to cater for international touring artists and larger live events.

When considering the options for a premium PA system, Norwood Productions shopped around, but ultimately d&b audiotechnik came out as the preferred choice. “We’re committed to delivering a perfect audio experience for every client, and in my opinion as a FOH engineer, d&b audiotechnik is the best PA system on the market,” confirms Norwood. “With the expertise and support of the Stage Audio Works team, we made this major investment and it has been instrumental in our expansion into the live events world.”

Blxckie and Sprite Launch Activation Event / Everyday People Event

Through investing in d&b’s V-Series, Norwood Productions are firmly placed at the forefront of the live production market in South Africa. Through collaboration with other local production companies who also offer d&b audiotechnik gear, the system can be scaled up to even the largest events and meet the needs of the most demanding international artists.

Norwood Productions own both V-Series line array systems and V-Series point source loudspeakers, enabling them to serve the growing number of live events alongside their existing client base within the corporate market. “The point sources are awesome because it gives us the ability to really scale down when we need to work on a small event,” says Norwood. “With these boxes, you can have them running at 50% but the sound quality still remains perfect – this is a key benefit for our business and is unique to d&b products.” Equipped with a full V-Series portfolio, the team can serve audiences from 80-people up to crowds of 6,000.

From outdoor festivals to stadiums, Norwood Productions have already deployed its upgraded audio arsenal on various high-profile events, including the King of Whip Motocross Contest. “For King of Whip, we were delivering audio to grandstands with around 6,000 fans,” recalls Norwood. “With d&b audiotechnik’s ArrayCalc we have the tools to ensure perfect coverage, even for these sometimes challenging environments. The feedback from attendees was fantastic.”

Maziv End of Year Function / Blxckie and Sprite Launch Activation Event

Looking to the future, Chris and the Norwood Productions team foresee greater growth in the live events scene and hope to provide their solutions to larger bands and artists touring in South Africa. The evolution of Norwood Productions stands as an inspiration to those starting out in their careers and is a testament to prioritising high-quality solutions and building long-lasting industry relationships.

“The audio quality provided by d&b is unmatched. It’s a game-changer for us, and we’re excited to show clients just how far we’re willing to go to ensure quality sound for every event,” adds Norwood. “Paired with the ongoing support and excellent service of the Stage Audio Works team, there’s really not much more I can ask for. I also recognise that this journey would not have been possible without the hard work of our talented team here at Norwood Productions: Gordon Henning, Bongani Gift Jiana and Kyle Thomson. I’m thankful to them for their dedication in building the businesses towards our shared vision.”

“We are thrilled to have been a part of this journey with Norwood Productions, equipping them with the best tools to thrive in the competitive production market,” comments Gary Furman, Sales Professional at Stage Audio Works. “Their passion for quality and commitment to excellence aligns perfectly with d&b’s mission to deliver world-class sound, and we look forward to seeing where this investment takes them.”