Eye-catching stand and solutions-first approach ensures that Stage Audio Works
writes business on the show floor
Johannesburg, July 2019 – Stage Audio Works is celebrating the unprecedented success it has seen at Mediatech 2019. With an eye-catching two-story booth design, the company made a statement on the show floor and ensured that visitors flocked to the stand to find out more about its latest audio, visual and staging solutions. As a result of this extra attention, the company succeeded in winning a number of deals over the three-day event.
“Mediatech only takes place once every two years, so we have spent a lot of time and energy ensuring that we can maximise our presence at the show,” reflected Shaun Xavier, Marketing Manager at Stage Audio Works. “The response that we have had over the three days has more than justified this effort. We have been able to spend time with old friends and make some strong new contacts, as well as writing a significant amount of new business.”
This success has been boosted by the support that the company has received from the various brands it represents. Staff from Christie, dB Technologies, Sennheiser and Yamaha were all present on the booth, taking numerous customers through their respective technologies and adding to the expert advice that the Stage Audio Works team was able to provide for other brands, such as inhouse brands Stage Plus and Pixel Plus, as well as international agencies; d&b audiotechnik, Analog Way, Living As One and NovaStar.
“When people talk to us about projects, they are looking for solutions, not just products,” noted Nathan Ihlenfeldt, technical director at Stage Audio Works. “The hands-on approach and systems-based strategy supported by our agencies, suppliers, and manufacturers that we highlighted at the show has been highly beneficial and I am certain that we will be in a strong position to win more business as a result of the conversations we had on the booth.”
While the Platinum Award-winning stand was the clear highlight of the show floor, Stage Audio Works’ presence also spread outside the Ticketpro Dome with daily demonstrations of the VIO L208 from dB Technologies in the sound demo zone.
“We had a packed house for each of the demos, and people were blown away by the VIO L208 system,” enthused Xavier. “We had a lot of people coming up to the team straight after each performance wanting to know more about the system and how they could get their hands on them. I’m certain that it is going to prove to be a very popular box in South Africa.”
While the floor plan may have been smaller than in previous years, Xavier is certain that Stage Audio Works has benefitted from taking part in Mediatech 2019. “With the current state of the economy you can see why some people chose not to exhibit this year, but the quality and number of people who came through the doors made it a very worthwhile decision for us,” he reflected. “We came to highlight the solutions that we can offer to a dedicated crowd of AV professionals. I can safely say that we achieved that.”
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